Resumption of work in Chinese theaters releases positive signals

Publish Time:

2021-03-25 18:29

Source:

The global film industry is releasing signs of recovery. As the epidemic situation in some countries slows, movie theaters in many countries are reopening one after another, and film production projects are also accelerating the resumption of work. Industry insiders pointed out that affected by strict epidemic prevention requirements and the sudden emergence of streaming media, the global film industry may face a new round of reshuffle and reorganization.

Cinemas reopened one after another

As one of the world's largest film markets, cinemas in low-risk areas on the mainland have resumed operations since July 20, under the premise of effective prevention and control measures, and their weekly box office growth has been strong compared to the previous month. According to the "China Film News" data, from July 27 to August 2, the total box office revenue in mainland China was 197 million yuan, an increase of 79% from the first week of work resumption, and the number of movie viewers was 6.9 million, an increase of 65%.

Centaline Securities stated that theaters across the country have entered the stage of resumption of work in an orderly manner. Although the operating data including box office, attendance, attendance, and ticket prices in the early stage of resumption of work still has a relatively large gap compared with the previous summer files, the trend is larger. It can be seen that the current return to work rate is steadily recovering, and the single-day box office has also begun to increase day by day. It is expected that as more films are released in theaters, the confidence of the audience and the industry can be effectively restored, and the domestic film industry will be further restored to normal operating order. The German weekly "Star" reported that "The resumption of work in Chinese cinemas is sending a positive signal to the global film industry, which is great news."

Supportive measures have been introduced

Facing the impact of the epidemic, governments of many countries have supported the development of the film industry in different ways. At the same time, practitioners in all links of the film industry chain are also "hustling together." Large-scale film festivals represented by the Cannes International Film Festival are also innovating in the form of film market transactions. During the epidemic, the 37-member European Film Promotion Association established a special "crisis committee" to minimize the loss of film market transactions.

More than 700 exhibitors participated in the “International Film and Television Cloud Market” held at the Shanghai International Film and Television Festival in 2020, more than in previous years, of which overseas exhibitors accounted for about 50%. Hollywood giants such as Warner Bros., Sony, Paramount, and Universal Pictures all signed up for the first time. Thierry Fremo, the artistic director of the Cannes Film Festival, believes that this is a brand-new approach “to support the international film industry and provide assistance to professionals”.

Industry development presents new trends

In the post-epidemic era, the audience’s movie-watching habits are quietly changing, and movie-watching forms such as floating cinemas and car theaters are gaining vitality overseas. The new trend of "offline + online" integration is also being influenced by more and more film companies. Favor. Nevertheless, people in the relevant industry believe that the social attributes and immersive experience of movie theaters cannot be replaced by streaming media. However, in the face of the impact of video websites, how to provide differentiated services, maintain the freshness of theaters, and let audiences Possessing issues that are absolutely different from watching movies at home is worthy of consideration by practitioners.

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During the "Thirteenth Five-Year Plan" period, Luxin-Rio achieved new technological breakthroughs

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During the "Thirteenth Five-Year Plan" period, Luxin-Rio achieved new technological breakthroughs

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